Research-Create in Mexico 1966
-The fastest growing brand in the business in 2009
-A global chip brand with countries varying their flavour portfolios according to local tastes
-Made from corn kernels
-The chips are subsequently toasted, cooked in sun seed oil
Marketing campaign
-In 2008 Doritos launched "You Make It, We Play It" asking consumers to make the next Doritos ad.
- In 2009 launched 3 more promotional campaigns"Dodgeball", "iD3 mystery flavour" and "Guitar Hero". All three campaigns were highly engaging giving our fans the opportunity to really communicate with the brand.
Brainstorming and Key point
: Entertain your mate
- Sharing a good time
-Playful
-A new way to talk about Doritos or one of flavour
-Having a laugh
-Think big, bold, flavours that are packed with crunch
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