The metaphor in this ad is simple; having unprotected and/or unsafe sex is like inviting a poisonous insect in your bed. Although disgusting, it’s effective and makes one cringe.
A metaphor is a figure of speech that suggests a resemblance or emphasizes a point but is not a literal example.
Metaphors in art or in advertising can convey something in pictures that otherwise couldn’t be stressed enough with words. Like the picture of the spider- it speaks volumes more than a picture of two (human) people with a caption that says, “we contracted an STD from one another.”
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