History and Research

Walkers Monster Munch (1995-)

In 1995 the Monster Munch brand was taken over by Walkers who relaunched the brand in a range of four flavours. One of the most significant changes was that the crisps were much smaller in size than they used to be. The monster characters were also completely redesigned.

Flavours

Walkers relaunched Monster Munch with four flavours: 'Pickled Onion', 'Beef Burger', 'Spaghetti Sauce' and 'Flamin' Hot'. Since the relaunch the range of flavours changed several times, with 'Cheesy' replacing 'Spaghetti Sauce' (and the Blue Monster being recoloured yellow) for example. A controversial 'Vanilla Ice Cream' flavour of Monster Munch was launched in 2004 as a limited edition, and was received with mixed reaction. This type of Monster Munch was non-savoury, and contained sugar instead of salt.

In February 2007 Monster Munch were re-launched in new packaging to coincide with the new usage of SunSeed oil in their ingredients.

New monsters