Case Study

Smiths Crisps Monster Munch 'dream' 1977 UK advert
They playing with the characters. They use a tree to represent flavours snack. The pink monster can eat all the crisps because he is the tallest but at the end it's just his dreaming. So other monster enjoy the real snack while he is still sleeping.
The concept is biggest snack pennies can buy, this show that they really produced a big pack of snack that worth for money to buy it.





1994 Advert for Monster Munch with free transfer & Computer game offer
A promoting advert to let everyone collect the colorful transfers or a fantastic computer game.

The idea is simple and easy to understand which is a good way to promote there product and promotion offer.