Final Piece

I want to bring out all of the icon that can represent music, family entertainment and sport in this 3 theme with simple illustration style.

My sketch

Some of my sketch up idea

Brainstrom idea

The brief is to create illustration one or both of the image above any style that you like to enliven the sky around our iconic landmark in 3 theme which is music, family entertainment and sport.

Micro project3_O2 Brief

I chose another brief from VCN to do as my micro project3.
This one is illustration brief which is out of my area of practice but I want to experiment myself more in another area that relate to my AOP.

Monster Munch_Final

This is the finish one after I add on gradient black filter. It look much more better with the tone.

Monster Munch_test

I test with the opening scene first and I think it's look a bit dull, not have a dark and monster feeling. So I want to add a gradient black filter that I like to use to make it more dark tone.

Animatic_Monster Munch

Animatics for Monster Munch. After I done storyboard, I test it but put it together in Animatics to see how it's work.

Storyboard

Storyboard for Monster Munch

Idea and Concept

This is some creative challenge from the brief.
My idea and concept is I want to create a short Motion Graphics promote
monster Munch by using a retro theme as original advert to follow there concept that they bring back the original size of crisps and monster to let the audience remember again. As you can see there is no more advert for monster munch recently, so I want to bring them back to promote again as the original style.
Visual style and concept base on Monster Munch history also visual graphics in official website as my work can be show up in there website.


Visual Style
Monster Munch Advert - 1986



The original advert that shown in 1986.
This give me an inspiration with there mood and tone really represent monster but mix with some gag the entertain people.

Case Study

Smiths Crisps Monster Munch 'dream' 1977 UK advert
They playing with the characters. They use a tree to represent flavours snack. The pink monster can eat all the crisps because he is the tallest but at the end it's just his dreaming. So other monster enjoy the real snack while he is still sleeping.
The concept is biggest snack pennies can buy, this show that they really produced a big pack of snack that worth for money to buy it.





1994 Advert for Monster Munch with free transfer & Computer game offer
A promoting advert to let everyone collect the colorful transfers or a fantastic computer game.

The idea is simple and easy to understand which is a good way to promote there product and promotion offer.

Target Audience

Students aged 18-24
Life style of college and working part time, sport, drinking, clubbing, sleeping. They tend to snack rather than eat regular meals.
From teenage audience with new technology in daily life. I want to create work can get attraction from them by using digital work. is the best way and convenience to get to them.
-Fun
-Out going
-Willing to try new stuff
-Surf web
-iPhone
-1980s-1990s kids
-maybe used to have Monster Munch when they were kids

Quotes from target audiences
"Finally found some roast beef flavour in WHSmith, B'ham New St station. They were on a special promotion stand with 'bigger like they used to be' at the top. 75p a bag though which is a complete rip off!"
"The packaging is fantastic, the monster munch are indeed bigger but not quite as big as I'd hoped."
"I can't believe it beef monster munch back on sale big bag too. I felt like a kid in a toy shop."
"I think they should bring the becon ones back. They were the best and the monster was so cute!"

Flavours

Flaming Hot
Roast Beef
Pickled Onion
Retro pack design featuring ever-popular Monster characters. Old design, back to the bigger bag with bigger crisps. In each flavours they use a different character to make the different identity. The Monster is big as an icon that show simple but attractive colors and style, stand out and easy to remember and appeal to the consumer.

Visual Research

Monster Munch official website
http://www.megamonstermunch.com/main.html




The official website shows facts and also have a poster, interactive game, screensaver to download. Now they got a new promotion for fans to get a retro Monster Munch T-shirt available on website only!




This is what they want to promote to be the same as they use to be. Reintroduction of bigger pieces as originally.